How to Detect Keyword Cannibalization Between Blog Posts
Keyword cannibalization happens when multiple pages on your site compete for the same keyword, reducing your chances of ranking well. Detect it by analyzing SERP positions, tracking organic traffic changes, and using SEO tools to find overlapping keywords.

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Key Takaways






Frequently Asked Questions
What is keyword cannibalization in SEO?
Use Google Search Console or SEO tools like Ahrefs or SEMrush to filter keywords by URL and detect cases where multiple pages rank for the same query.
How can I check for keyword cannibalization?
Use Google Search Console or SEO tools like Ahrefs or SEMrush to filter keywords by URL and detect cases where multiple pages rank for the same query.
Is keyword cannibalization always bad?
Not always. If both pages serve different subtopics or intents, it might not hurt you. But in most cases, it splits SEO power, which lowers your chances of ranking higher.
How do I fix keyword cannibalization?
Options include merging similar pages, adding canonical URLs, redirecting duplicate content, or optimizing each post for distinct keywords.
Which tools help detect keyword cannibalization?
Google Search Console, Ahrefs, SEMrush, Screaming Frog, and Sitebulb are top tools to uncover keyword overlaps.
Step by Step Plan
Run a Keyword Audit
List all your blog posts and their primary target keywords to spot potential overlaps.
Analyze SERP Rankings
Use Google Search Console or Ahrefs to find which pages rank for the same keyword.
Compare Clickthrough Rates (CTR)
Low average CTR for multiple pages can indicate confusion or lost potential traffic.
Compare Clickthrough Rates (CTR)
Make sure only one blog post aligns with the user’s keyword intent for better search performance.
Take Action to Resolve Overlap
Merge content, add canonical tags, set 301 redirects, or optimize posts for different but related keywords.
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