How to Find Pages with High Impressions but Low Clicks (and What to Do About It)
Use Google Search Console to identify pages with high impressions and low click-through rates (CTR). These pages rank well but aren't getting clicks — signaling a need to optimize titles, meta descriptions, or align better with search intent.
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Key Takaways
Frequently Asked Questions
Why do some pages have high impressions but low clicks?
Indirectly, yes. A consistently low CTR may signal to Google that your result isn’t satisfying user queries, potentially impacting rankings over time.
Is a low click-through rate hurting my SEO?
Indirectly, yes. A consistently low CTR may signal to Google that your result isn’t satisfying user queries, potentially impacting rankings over time.
What is a good CTR to aim for?
Industry benchmarks vary, but a 3–5% CTR is average. Top-ranking results often achieve 20–30% or higher for branded or high-intent keywords.
How often should I audit for low-CTR pages?
At least quarterly. High-impression pages with untapped potential should be monitored regularly to maximize organic traffic.
What tools help improve meta titles and descriptions?
Tools like Yoast, RankMath, or Clearscope help optimize title tags and meta descriptions for better engagement and keywords.
Step by Step Plan
Access Google Search Console
Login and navigate to the 'Search results' report under 'Performance'.
Set Custom Filters
Set a date range (e.g., past 3 months) and enable 'Average CTR', 'Impressions', and 'Clicks'.
Sort by Impressions
Sort queries or pages by highest impressions and identify those with below-average CTR (<1%).
Sort by Impressions
Click on low-CTR pages to view the specific queries and assess relevance, title effectiveness, and intent match.
Optimize for Clicks
Improve headline clarity, incorporate power words, mirror query intent, and consider adding rich results.
Comparison Table
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