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How to Create SEO Dashboards in Looker Studio

How to Create SEO Dashboards in Looker Studio

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Date Published

October 24, 2025

Table of contents

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To create an SEO dashboard in Looker Studio, connect your data sources (like Google Search Console and Google Analytics), choose key SEO metrics, and design dashboards using visualizations and filters tailored for search performance tracking.

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Key Takaways

Connect Google properties like Search Console and Google Analytics for comprehensive SEO data.
Define clear SEO KPIs, such as organic traffic, CTR, impressions, and keyword rankings.
Use filters, dimensions, and segments to tailor views for different stakeholders (e.g., content team vs. technical SEO).
Visualizations like time series, tables, and scorecards make SEO trends easy to analyze and act on.
Automate reporting by scheduling dashboard exports or sharing live dashboards.
Looker Studio is free, flexible, and ideal for cross-channel SEO performance monitoring.

Frequently Asked Questions

What is Looker Studio used for in SEO?

Yes, with third-party connectors like Supermetrics or SEMrush, you can pull keyword rankings directly into your Looker Studio dashboard for complete visibility.

Can I integrate keyword ranking data into Looker Studio?

Yes, with third-party connectors like Supermetrics or SEMrush, you can pull keyword rankings directly into your Looker Studio dashboard for complete visibility.

How often is data updated in Looker Studio SEO dashboards?

Data is updated in real-time or as frequently as your data connectors allow. Google connectors typically update daily, which is sufficient for most SEO needs.

Should I create separate dashboards for mobile and desktop SEO?

You can either create one dashboard with device filters or build separate dashboards if your mobile and desktop SEO strategies significantly differ.

Can I share Looker Studio dashboards with clients?

Yes, you can share edit or view links, embed dashboards on websites, or schedule automated PDF reports for hands-off reporting.

Step by Step Plan

01

Connect Your Data Sources

Start by connecting Google Search Console and Google Analytics to Looker Studio. You can use built-in connectors or third-party tools like Supermetrics for more advanced data access.

02

Identify Key SEO Metrics

Choose metrics that matter: organic sessions, impressions, average position, CTR, bounce rate, and conversions. Align them with goals to track SEO performance effectively.

03

Design the Dashboard Layout

Organize your dashboard by theme—traffic performance, keyword insights, landing page data. Use grids, sections, and labels to create a user-friendly experience.

04

Design the Dashboard Layout

Use charts like line graphs for trends, tables for pages and queries, and scorecards for KPIs. Dynamic filters let users switch between devices, locations, and dates.

05

Share and Automate Reporting

Set up scheduled reports or share the dashboard via URL with edit/view rights. This streamlines communication with stakeholders and cuts down manual reporting.

Comparison Table

Looker Studio
Excel-Based Dashboards
Free and cloud-based
Manual data entry required
Dynamic and real-time data updates
Limited visualization capabilities
Native integrations with SEO tools
No real-time data sync
Custom filters and visuals
Prone to human error
Team collaboration through sharing
Poor scalability for large sites

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Sources

Looker Studio Help Guide
Moz: Building SEO Dashboards with Data Studio
Supermetrics: Guide to SEO Reporting in Looker Studio

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