How is this different from Google SEO?

Google ranks web pages. AI assistants generate answers. That means they mention your brand directly or not at all. You can't 'rank' — you must be referenced. It’s a new game, with new rules.

Do I need technical skills to use this tool?

No. You just enter your website, answer a few questions, and we’ll do the rest. No setup, no integrations, no headaches.

Which platforms do you track?

We currently track mentions across ChatGPT, Perplexity, Claude, and Gemini — with more AI platforms coming soon.

How do you find brand mentions in AI tools?

We run a curated set of real prompts across platforms and analyze which brands get mentioned — and how often. This gives you real visibility data, not guesses.

Find the Right Plan for Your Brand’s AI Visibility

AI search visibility means how often your brand appears in answers from AI tools like ChatGPT, Perplexity, Claude, and Gemini. If you're not showing up, you're losing traffic, visibility, and potential revenue — even if your SEO is strong.

How to Track Conversions from Organic Search in GA4

Name: SpotRise AI SEO Platform
Brand: SpotRise
Price: 69.00 USD
Availability: InStock

Date Published

October 24, 2025

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To track organic search conversions in GA4, link your Google Search Console account, define key conversion events, filter by 'Organic Search' in source/medium reports, and use Explorations to analyze performance in depth.

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Traffic dropped? Find the 'why' in 5 minutes, not 5 hours.

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Key Takaways

GA4 doesn’t use traditional goals—instead, you need to define conversion events.

Connect Google Search Console to unlock organic performance insights within GA4.

Use source/medium filtering to isolate organic traffic and measure its impact.

Events such as form submissions or downloads can be marked as conversions with one click.

Explorations and custom reports make it easier to analyze organic conversion trends over time.

Properly naming and organizing events helps streamline attribution and reporting.

Frequently Asked Questions

What qualifies as a conversion in GA4?

While GA4 doesn’t show individual keywords, connecting Search Console lets you analyze performance by query, paired with conversion data.

Can I track keyword-level conversions in GA4?

While GA4 doesn’t show individual keywords, connecting Search Console lets you analyze performance by query, paired with conversion data.

Is it possible to segment conversions by traffic source?

Yes, simply use the 'Source / Medium' or 'Default Channel Grouping' dimension in standard reports or Explorations to review conversions by channel, including organic search.

Do I need to migrate existing goals from UA?

Yes. GA4 does not carry over Universal Analytics goals. You'll need to manually recreate them using events and mark them as conversions.

How soon can I see conversion data in GA4?

Event data typically appears within 24 hours. Ensure your conversion events are active and firing correctly through Google Tag Manager or your site code.

Step by Step Plan

Connect Google Search Console to GA4

Integrate GSC with GA4 to see organic search queries, landing pages, and engagement metrics right inside your reports.

Set Up Key Conversion Events

In GA4, go to Admin > Events and mark priority business actions (like purchases, sign-ups, or downloads) as conversions.

Filter Reports by Organic Traffic

Under Reports > Acquisition > Traffic acquisition, filter the session default channel group to 'Organic Search' to isolate SEO traffic.

Filter Reports by Organic Traffic

Create a custom Exploration to compare conversion rates from Organic Search vs other channels over time.

Monitor and Optimize

Regularly review organic conversions and landing page performance to refine SEO strategies and improve ROI.

Comparison Table

GA4

Universal Analytics

Event-based tracking (more flexibility)

Goal-based tracking (more static)

Custom conversions with adjustable parameters

Limited customization of conversion types

Explorations for advanced segmentation

Standard funnel reports only

Deeper Search Console integration

Basic Search Console integration

Predictive insights powered by machine learning

No predictive analytics or AI support

Tired of the routine for 50+ clients?

Your new AI assistant will handle monitoring, audits, and reports. Free up your team for strategy, not for manually digging through GA4 and GSC. Let us show you how to give your specialists 10+ hours back every week.

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