How to Check Structured Data Errors on Your Website
To check for structured data errors on your website, use tools like Google’s Rich Results Test, Schema Markup Validator, or Search Console. These tools help you identify, debug, and fix errors that can hinder your site's SEO performance and visibility in rich results.
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Key Takaways
Frequently Asked Questions
What is structured data?
Structured data can lead to enhanced search listings, like rich snippets, which improve click-through rates, user engagement, and overall SEO performance.
Why is structured data important for SEO?
Structured data can lead to enhanced search listings, like rich snippets, which improve click-through rates, user engagement, and overall SEO performance.
What causes structured data errors?
Common causes include incorrect syntax, missing required fields, using outdated schema types, or misapplying markup to irrelevant content.
How often should I check for structured data errors?
Ideally, review and test structured data after any major content or code changes, and conduct full audits monthly or quarterly.
Can structured data errors affect rankings?
While structured data itself isn't a direct ranking factor, errors can prevent rich result eligibility, which impacts visibility and engagement metrics that influence SEO.
Step by Step Plan
Understand the Importance of Structured Data
Structured data enables features like rich snippets (e.g., star ratings, FAQs, product info) in search results that can increase click-through rates by up to 30%.
Use Google’s Rich Results Test
Enter your webpage URL or code snippet into Google’s Rich Results Test (https://search.google.com/test/rich-results) to see what rich results are eligible and detect any critical warnings or errors.
Audit with Google Search Console
Access the ‘Enhancements’ section in Search Console to find structured data errors by page type (e.g., FAQs, products, reviews) and track fixes over time.
Audit with Google Search Console
Use the Schema.org Markup Validator (https://validator.schema.org/) to cross-check that your HTML or JSON-LD follows Schema.org vocabulary rules.
Fix Errors and Retest
Update incorrect properties or missing fields, re-test your page, then request validation in Search Console to confirm the issue is resolved.
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