How to Compare Mobile vs Desktop Performance in Google Search Console
To compare mobile vs desktop performance in Google Search Console (GSC), use the 'Search Results' report with a device filter. This allows you to analyze clicks, impressions, CTR, and average position for each device type and uncover optimization opportunities.
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Key Takaways
Frequently Asked Questions
Why is mobile performance important in SEO?
Yes. Apply a page filter in the Search Results report, then use the device comparison to see performance differences for that specific URL.
Can I compare specific pages on mobile vs desktop in GSC?
Yes. Apply a page filter in the Search Results report, then use the device comparison to see performance differences for that specific URL.
Which metrics should I focus on in mobile vs desktop comparisons?
Focus on clicks, impressions, CTR, and average position. These reveal both visibility and user engagement across devices.
What if mobile traffic is high but CTR is low?
Check your mobile site's load time, usability, and SERP appearance. Poor design or cluttered content may drive users away.
Should I optimize content separately for mobile and desktop?
You should maintain one version of content but ensure it's mobile-friendly—responsive layout, fast loading, and accessible UX.
Step by Step Plan
Access the Search Results Report
Log into Google Search Console, select your property, and click on “Search Results” under the 'Performance' tab.
Set Date Range for Consistency
Choose a date range (e.g. last 3 months) to get statistically significant data.
Apply Device Filter
Click the 'New' filter > Device > choose 'Mobile' or 'Desktop'. Use 'Compare' to view both side-by-side.
Apply Device Filter
Review total clicks, impressions, CTR, and average position for both devices. Look for disparities.
Identify Optimization Areas
Use findings to improve mobile or desktop UX, target high-performing queries, and fix underperforming pages.
Comparison Table
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