How to Fix Structured Data Validation Errors: A Complete Guide
To fix structured data validation errors, identify the issue using a testing tool like Google’s Rich Results Test or Schema Markup Validator, correct the code format or missing fields, and retest until the markup passes validation. Proper structured data ensures your content is eligible for rich results in search.
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Key Takaways
Frequently Asked Questions
What is a structured data validation error?
Structured data enhances your content’s visibility in search by enabling features like star ratings, video previews, and FAQs, which improve click-through rates. However, errors can prevent your site from qualifying.
How does structured data impact SEO?
Structured data enhances your content’s visibility in search by enabling features like star ratings, video previews, and FAQs, which improve click-through rates. However, errors can prevent your site from qualifying.
Can I fix structured data errors without coding knowledge?
Yes. Site builders, CMS plugins (like Yoast for WordPress), and schema generators can implement fixes without directly coding, though understanding the structure helps troubleshoot more efficiently.
How often should I check for structured data errors?
It’s recommended to audit your structured data monthly or whenever you make changes to page templates or content that includes schema markup.
Does Google penalize pages with structured data errors?
Google doesn’t penalize ranking position for invalid schema, but your page may be ineligible for rich results, reducing visibility and clicks.
Step by Step Plan
Run a Structured Data Test
Use tools like Google Rich Results Test or Schema Markup Validator to identify exact errors in your implementation.
Understand the Error Message
Error messages highlight issues such as ‘missing required property’ or ‘invalid @type.’ Note each error’s location and code line.
Match Schema Type and Properties
Ensure your markup uses the correct schema type (e.g., Product, Article, FAQPage) and contains all required fields as defined on Schema.org.
Match Schema Type and Properties
Check for misplaced brackets, data type mismatches, or improper attribute nesting which commonly trigger validation failures.
Test Again and Monitor in Search Console
Revalidate after corrections. If successful, submit for indexing via Google Search Console and monitor enhancement reports for ongoing issues.
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