How to Discover Questions from People Also Ask (PAA)
To discover questions from People Also Ask (PAA), search a keyword in Google and expand the PAA box within the results. You can also use SEO tools like AlsoAsked, AnswerThePublic, or SEMrush to automate and scale question research.
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Key Takaways
Frequently Asked Questions
What is the People Also Ask box in Google?
PAA questions show real user intents, helping your content rank for long-tail queries and receive richer snippets in search.
Why should I use PAA questions for content?
PAA questions show real user intents, helping your content rank for long-tail queries and receive richer snippets in search.
How do I collect PAA questions efficiently?
Use SEO tools like AlsoAsked, AnswerThePublic, or browser extensions like SEO Minion to extract and organize PAA data quickly.
How often does the PAA box change?
PAA results can change frequently based on Google’s algorithm and overall user search behavior trends.
Can I get featured in the People Also Ask answers?
Yes. By answering PAA questions directly and clearly in your content, you increase your chances of being highlighted as the source.
Step by Step Plan
Search a Primary Keyword on Google
Enter a core term related to your niche or topic. Scroll to the People Also Ask box and note the initial questions shown.
Expand Questions to Reveal More PAA
Click on one question—it will display an answer and trigger new related questions to populate. This shows keyword clustering in real-time.
Extract Questions Manually or with Tools
Record promising PAA questions or use browser extensions like SEO Minion or tools like AlsoAsked to export them easily.
Extract Questions Manually or with Tools
Group related questions to identify content gaps and opportunities. Tools like Keyword Insights or Frase help automate this.
Integrate PAA Questions Into Your Content
Use these questions as subheadings (H2s/H3s), FAQs, or inspiration for standalone blog posts to improve on-page SEO.
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