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What’s the Ideal Title Tag Length for SEO in 2025?

What’s the Ideal Title Tag Length for SEO in 2025?

Author

Date Published

October 24, 2025

Table of contents

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The ideal title tag length for SEO in 2025 is between 50–60 characters, or approximately 575 pixels, to ensure it's fully visible in Google’s SERPs and crafted for both rankings and clicks.

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Key Takaways

Aim for 50–60 characters, not just word count—pixel width matters most in 2025.
Google typically displays up to 575 pixels; longer titles may get truncated.
Use target keywords near the beginning of the title to maximize visibility and relevance.
Create compelling, click-worthy titles that deliver value to the user while reflecting the page content.
Test and preview your title tags using SEO tools to avoid truncation and keyword loss.
Even though meta titles don’t directly impact rankings, they significantly influence click-through rate (CTR).

Frequently Asked Questions

Why does title tag length matter for SEO?

Google may truncate the title, cutting off important keywords or messaging that could affect click-throughs.

What happens if my title tag is too long?

Google may truncate the title, cutting off important keywords or messaging that could affect click-throughs.

Does Google always use my title tag?

Not always. Google may rewrite titles using on-page headings or other signals if it thinks it better matches the searcher’s intent.

Should I include my brand name in title tags?

Include your brand if it builds trust or recognition, but avoid adding it unnecessarily if space is limited.

Do title tags directly impact SEO rankings?

While title tags themselves don’t directly affect rankings, they heavily influence CTR, which can indirectly impact your SEO performance.

Step by Step Plan

01

Measure Title Tags by Pixel Width, Not Just Characters

In 2025, Google measures SERP titles in pixels—stick to 575px or less to avoid truncation.

02

Prioritize Keywords Early in the Title

Front-load primary keywords to maximize their impact in search engine results.

03

Optimize for Click-Through Rate

Use action words, numbers, or emotional triggers to make your titles compelling.

04

Optimize for Click-Through Rate

Only include your brand name if it adds value or builds trust with your audience.

05

Use SEO Tools to Preview Title Tags

Tools like Moz, Ahrefs, or SERPsim can preview your title in real-time pixel format.

Comparison Table

Optimized Title Tag
Poorly Optimized Title Tag
Stays within 50–60 characters or 575px
Exceeds 70+ characters; gets cut off
Includes primary keyword at the beginning
Stuffed with keywords at the end
Encourages clicks using power words
Bland or generic phrasing
Brand included only when relevant
Brand name repeated unnecessarily
Accurately represents page content
Misleading or clickbait content

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Sources

Google Search Central: Title Tag Update
Moz Guide: Title Tags for SEO
Ahrefs: How to Create the Perfect Title Tag

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