How to Measure Engagement Rate for SEO Traffic in GA4
To measure engagement rate for SEO traffic in GA4, segment users by source/medium containing 'organic', then analyze the 'Engagement Rate' metric under the 'Traffic Acquisition' report. This shows how effectively your organic traffic is engaging with your site.
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Key Takaways
Frequently Asked Questions
What is a good engagement rate in GA4 for SEO traffic?
Bounce rate gave a limited view of user value. Engagement rate offers more nuanced insights based on meaningful interactions, not just single-page visits.
Why did GA4 replace bounce rate with engagement rate?
Bounce rate gave a limited view of user value. Engagement rate offers more nuanced insights based on meaningful interactions, not just single-page visits.
Can I compare engagement rate between GA4 and Universal Analytics?
Not directly. The metrics are fundamentally different. Focus on trends rather than side-by-side comparisons.
How do I segment SEO traffic in GA4?
Filter by ‘Session source/medium’ or ‘Default channel’ set to ‘Organic Search’ in reports or explorations.
What contributes to an 'engaged session' in GA4?
Engaged sessions are defined by sessions lasting 10+ seconds, causing a conversion event, or viewing 2+ pages.
Step by Step Plan
Open GA4 and Navigate to ‘Reports’
Sign in to your Google Analytics 4 property and head to the 'Reports' section from the left-side menu.
Go to ‘Acquisition’ > ‘Traffic acquisition’
Under the Reports menu, expand ‘Acquisition’ and select ‘Traffic acquisition’ to view user traffic by channel.
Filter for Organic Search Traffic
Click the drop-down under 'Session default channel group', then filter to display only 'Organic Search'.
Filter for Organic Search Traffic
Locate the column for ‘Engagement rate’, which represents the percentage of engaged sessions from organic traffic.
Use Explore Reports for Advanced Segmentation
Use Explorations to filter by source/medium, device, landing page, or content to analyze engagement trends more granularly.
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