How to Connect Search Console Data with Looker Studio (Step-by-Step)
To connect Google Search Console to Looker Studio, use the built-in Search Console connector. This allows you to visualize search performance metrics such as clicks, impressions, CTR, and average position directly in Looker Studio dashboards for improved SEO reporting.
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Key Takaways
Frequently Asked Questions
Is Looker Studio free to use?
Site Impression aggregates data across the entire site, while URL Impression provides performance per specific page. Use both for complete insights.
What’s the difference between Site Impression and URL Impression tables?
Site Impression aggregates data across the entire site, while URL Impression provides performance per specific page. Use both for complete insights.
Can I combine Search Console data with GA4 in Looker Studio?
Absolutely. Looker Studio allows combining multiple data sources—including GA4, Search Console, and Ads—to gain unified performance insights.
How often does Search Console data update?
Google Search Console data generally updates every 1–2 days. Looker Studio reflects the latest available data when you refresh the report.
Can I export Looker Studio reports?
Yes, reports can be exported as PDF, shared via link, embedded, or scheduled to email recipients automatically.
Step by Step Plan
Log into Looker Studio
Start by signing into Looker Studio (formerly Google Data Studio) using the same Google account linked to your Search Console.
Create a New Report
Click the ‘+’ icon to start a new blank report or template. This is where you’ll build your SEO dashboard.
Choose Data Source: Search Console
Click ‘Add Data’, search for ‘Google Search Console’, and select the connector provided by Google.
Choose Data Source: Search Console
Grant Looker Studio access to your Search Console properties. Choose your desired site and select a table type (Site Impression or URL Impression).
Customize Your SEO Dashboard
Insert charts, tables, and filters to display metrics like total clicks, average position, queries by landing page, and top-performing countries or devices.
Comparison Table
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