How to Identify Pages with High Impressions but Low Conversions
To find pages with high impressions and low conversions, analyze metrics in Google Search Console and Google Analytics to spot pages with strong traffic but weak engagement or goal completions. These are your optimization goldmines.

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Key Takaways






Frequently Asked Questions
Why do some pages have high impressions but low conversions?
Google Search Console, Google Analytics, and tools like Hotjar for behavior tracking.
Which tools help identify these pages?
Google Search Console, Google Analytics, and tools like Hotjar for behavior tracking.
What’s a good conversion rate?
It varies by industry, but generally 2–5% is considered healthy for lead gen or eCommerce pages.
Should I delete pages with low conversions?
Not necessarily. Instead, optimize them with better CTAs, UX, or content that aligns with search intent.
How often should I audit for low-converting pages?
Quarterly audits are ideal to track performance shifts, especially after content, design, or algorithm changes.
Step by Step Plan
Review Search Console Impressions
Log into Google Search Console → Performance → Pages. Sort by impressions to identify traffic-heavy pages.
Cross-reference Conversion Rates in Analytics
In Google Analytics, go to Behavior → Site Content → Landing Pages. Add the conversion goal metric and identify pages with low CVR.
Analyze User Behavior Metrics
Evaluate bounce rate, session duration, and time on page to understand user engagement per high-impression page.
Analyze User Behavior Metrics
Assess layout, CTA placement, copy clarity, and mobile experience for friction that hinders conversions.
Map Keywords to Intent
Ensure target keywords on each page match transactional or commercial intent if you're aiming for conversions.
Comparison Table
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