How to Detect Cannibalization Between Category and Product Pages
To detect cannibalization between category and product pages, analyze keyword rankings, search intent, and URL performance using tools like Google Search Console and SEMrush. Look for shared keywords, fluctuating rankings, and reduced click-through rates that may signal competition between your own pages.
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Key Takaways
Frequently Asked Questions
What is cannibalization in SEO?
Because both page types may target similar keywords (e.g., 'mens running shoes'), search engines struggle to determine the most relevant page unless clearly distinguished.
Why is cannibalization between category and product pages common?
Because both page types may target similar keywords (e.g., 'mens running shoes'), search engines struggle to determine the most relevant page unless clearly distinguished.
How often should I check for keyword cannibalization?
Conduct SEO audits at least every quarter or when launching new products or sections to detect and resolve keyword overlaps.
Can cannibalization ever help SEO?
Rarely. Although having multiple pages rank for a keyword may increase visibility, it often leads to lower CTR and unfocused authority transfer.
How can I fix keyword cannibalization?
Fix it by consolidating content, updating meta tags, differentiating keyword targets, and implementing proper internal linking structure.
Step by Step Plan
Identify Overlapping Keywords
Start by exporting ranking keyword data for your category and product pages from Google Search Console or SEMrush. Identify queries where both types of pages rank.
Analyze Search Intent
Evaluate whether the user intent behind each keyword aligns better with a product page (ready-to-buy) or a category page (browsing or researching).
Compare Ranking Trends
Use tools like Ahrefs or Serpstat to spot keyword volatility and URL swapping in the SERPs—major signs of internal competition.
Compare Ranking Trends
Check Click-Through Rates (CTR), impressions, bounce rate, and conversions. A drop in CTR could indicate cannibalization confusion.
Audit Your Site Structure and Internal Links
Make sure your internal linking reinforces the right page for each keyword. Misplaced keyword focus can send mixed signals to Google.
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