How to Analyze Brand Share of Voice in AI Search Results
To analyze your brand's share of voice (SOV) in AI search results, track how often your brand is mentioned or recommended in AI-generated answers across key queries, compare it to competitors, and assess trends using AI SERP monitoring tools.
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Key Takaways
Frequently Asked Questions
What does share of voice mean in AI search?
Because AI search tools are influencing purchasing decisions, travelers, and product comparisons before users even click. Brands with higher SOV in AI results gain more trust and attention.
Why is AI-generated SOV important for marketers?
Because AI search tools are influencing purchasing decisions, travelers, and product comparisons before users even click. Brands with higher SOV in AI results gain more trust and attention.
How do I find what AI tools say about my brand?
Use AI SERP analyzers like PureSOV, Geonode, or manually enter queries into tools like Google’s SGE and Bing Copilot to observe if/where your brand is mentioned.
Can I influence how AI mentions or ranks my brand?
Yes. You can increase brand inclusion in AI results by publishing authoritative content with structured data, earning high-quality links, and focusing on credible sources.
Do AI results differ from traditional SEO rankings?
Absolutely. AI responses are generated based on context, trust, and language patterns rather than pure keyword matching and backlink strength.
Step by Step Plan
Define Brand and Competitor Keywords
Start by listing top branded, non-branded, and category-level keywords your audience searches for. Include long-tail queries AI tools are likely to be triggered by.
Track AI Mentions Across Key Queries
Use AI SERP monitoring platforms to analyze which brands are cited or recommended in answers from Google SGE, ChatGPT, Bing Copilot, etc.
Calculate Share of Voice Metrics
Measure the frequency your brand appears across AI search outputs relative to the total mentions within your vertical. Use a formula like: (Your Mentions / Total Mentions) x 100.
Calculate Share of Voice Metrics
Benchmark your AI SOV against primary competitors to identify strengths, gaps, and opportunities to intercept queries.
Adjust Content Strategy for AI Optimization
Create authoritative, structured, well-cited content that is more likely to be summarized or selected by AI tools. Focus on E-E-A-T principles (expertise, experience, authority, trust).
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