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How to Monitor Internal 404 Errors and Fix Them in Bulk

How to Monitor Internal 404 Errors and Fix Them in Bulk

Author

Date Published

October 24, 2025

Table of contents

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To monitor and fix internal 404 errors in bulk, use tools like Google Search Console or Screaming Frog to identify broken links, then redirect or update them using bulk processes such as 301 redirect rules or database edits.

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Key Takaways

Internal 404s hurt SEO by breaking crawl paths and user experience.
Automated tools like Google Search Console and Screaming Frog make identifying 404s efficient.
Consolidating error data allows for streamlined bulk fixes.
Bulk 301 redirects and mass link updates are key strategies for fixing broken pages.
Regular monitoring helps prevent link rot and lost traffic.
Fixing internal 404s can improve crawlability, indexing, and conversions.

Frequently Asked Questions

Why are internal 404 errors bad for SEO?

Use Google Search Console for indexed errors and a crawler like Screaming Frog to identify all internal linking issues.

How do I find all 404 errors on my site?

Use Google Search Console for indexed errors and a crawler like Screaming Frog to identify all internal linking issues.

What’s the fastest way to fix 404s in bulk?

Apply 301 redirects in bulk through server configuration or use a plugin like Redirection for mass link fixes in WordPress.

Should I always use 301 redirects for 404s?

Use 301 redirects if there’s a relevant replacement page. Delete and remove links only if the content is permanently gone.

How often should I check for 404 errors?

Audit your site monthly or after major updates. Set up weekly crawls for high-traffic sites.

Step by Step Plan

01

Crawl Your Website

Run a full website crawl using tools like Screaming Frog or Sitebulb to identify all internal 404 errors.

02

Verify with Search Console

Cross-reference your crawl report with Google Search Console’s coverage report for a complete view of 404 errors.

03

Export and Consolidate Error Data

Export 404 URLs and their referring internal links into a spreadsheet to organize bulk fixes efficiently.

04

Export and Consolidate Error Data

Apply 301 redirects via .htaccess, CMS plugins, or at server level. Alternatively, bulk-update internal links in your database or CMS.

05

Monitor Ongoing Errors

Set up regular crawls and error alerts to catch new 404s early and maintain a healthy site structure.

Comparison Table

Google Search Console
Screaming Frog
Free for small sites
Local crawl of all site files
Pulls real-time data from Google
Includes all URL error types
Shows only verified domain data
Advanced export features
Limited customization
Supports JavaScript rendering
Messages and alerts from Google
Requires download and setup

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Sources

Google Search Central - HTTP Status Codes
Screaming Frog SEO Spider
Ahrefs - Broken Link Strategies

SpotRise shows where your brand appears in AI tools—so you can stand out, get traffic, and grow faster.

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