How to Benchmark Core Web Vitals vs Competitors
To benchmark Core Web Vitals against competitors, use tools like PageSpeed Insights, Chrome User Experience Report (CrUX), and Treo Site Speed. Compare metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) across similar pages.
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Key Takaways
Frequently Asked Questions
What are Core Web Vitals?
Benchmarking identifies how your site’s performance compares to others. It uncovers specific areas where speed, interactivity, or visual stability may be hurting your SEO and user engagement.
Why should I benchmark Core Web Vitals against competitors?
Benchmarking identifies how your site’s performance compares to others. It uncovers specific areas where speed, interactivity, or visual stability may be hurting your SEO and user engagement.
How can I view competitors’ Core Web Vitals?
Use free tools like PageSpeed Insights, Treo Site Speed, or CrUX Data Studio. Input URLs of competitor landing pages to get real-world performance data.
Which metric impacts SEO the most?
While all Core Web Vitals impact rankings, Google emphasizes LCP the most, as it reflects how quickly visible content loads for users.
How often should I benchmark my site?
At minimum, benchmark quarterly. For competitive industries or during redesigns, monitor monthly to catch regressions early.
Step by Step Plan
Identify Direct Competitors
Start with businesses ranking for your top keywords. Use tools like Ahrefs or SEMrush to extract a list of competitors whose landing pages are likely targeting the same audience.
Gather Web Performance Data
Use PageSpeed Insights or Treo Site Speed to input competitor URLs. These tools provide Core Web Vitals data linked to user experiences across real browsers.
Analyze Core Metrics
Focus on LCP (ideal under 2.5s), FID (under 100ms), and CLS (under 0.1). Compare your site’s metrics page by page against your competitors'.
Analyze Core Metrics
Mobile experience directly impacts rankings. Use the CrUX Dashboard in Google Data Studio to filter performance by desktop and mobile users.
Set Benchmarks and Implement Improvements
Use the best performing competitor as a benchmark. Prioritize optimizations that yield the biggest lift with measurable impact.
Comparison Table
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