Dataset
Click Distribution on SERP Dataset

Click Distribution on SERP Dataset

Distribution of clicks across different SERP elements (organic, ads, snippets, video, local).

Table of contents

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Key Takaways

Based on 15k search queries
Clickstream analysis
Breaks down traffic share
Highlights ads vs organic tension
Includes AI/snippets
CSV downloadable

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Frequently Asked Questions

What’s included in the dataset?

CTR shares for organic, ads, snippets, video, and local pack.

Why is this useful?

It shows where users click on SERPs.

What’s the biggest share?

Organic results, though shrinking.

How do SEOs use this?

To diversify strategy beyond organic.

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