Dataset
Content Freshness Impact Dataset

Content Freshness Impact Dataset

Impact of content age on CTR and rankings.

Table of contents

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Key Takaways

Based on 8k articles
Tracks freshness effect
Compares new vs old pages
Highlights CTR decay
Updated Sept 2025
CSV downloadable

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Frequently Asked Questions

What does freshness mean?

The age of published content relative to query intent.

Which content performs best?

Articles less than 30 days old.

How big is the drop for old content?

CTR drops around 12% after 1 year.

How to use this dataset?

Plan content refresh cycles.

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