What Is Custom Schema in SEO?
Use Cases
Custom schema allows eCommerce sites to include specific product details such as shipping availability, installment plans, or custom warranties—helping attract better-qualified traffic.
A local pet grooming business can use a custom schema to describe unique services like ‘mobile grooming’ or ‘pet spa packages,’ which are not covered by standard schemas.
Brands can create custom schemas for proprietary events, programs, or initiatives, helping search engines populate Knowledge Graph panels with accurate and branded data.
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Frequently Asked Questions
How does custom schema differ from standard schema?
Standard schemas are predefined types listed by Schema.org. Custom schema extends those definitions or creates new ones to describe data not covered by default types.
Does Google support custom schemas?
Yes, but only certain custom schemas are recognized for rich results. Even when not supported, they can still help search engines better understand your site.
Can I use custom schema for a service-based business?
Absolutely. You can create schema for unique services, packages, or procedures that differentiate your business in local or niche markets.
Is custom schema hard to implement?
While schema doesn’t directly impact rankings, it improves how your content appears in search results—leading to higher click-through rates.
Will custom schema improve my rankings?
Use tools like Google’s Rich Results Test or the SpotRise schema validator to ensure your custom schema is correctly formed and recognized.
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