What Is Facet SEO Strategy in SEO?
Use Cases
Used to increase visibility of product variations (e.g., red dresses or size 9 men’s shoes) in Google's index while managing crawl budget efficiently.
Helps avoid creating multiple indexable URLs with similar content that can harm SEO performance by consolidating or canonicalizing facet pages.
Facilitates advanced targeting of specific user intents through structured and SEO-optimized filtering combinations, such as 'leather jackets under $100'.
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Frequently Asked Questions
What is a facet in SEO?
A facet refers to a filter or attribute such as brand, price, size, or category that users use to refine content or product listings on websites.
Why is facet SEO important?
Facet SEO ensures valuable filtered pages are discoverable by search engines without causing crawl inefficiencies or duplicate content.
Should all facet pages be indexed?
No. Only high-value facet combinations that target significant search volume or user intent should be indexed to preserve SEO health.
How does AI help with facet SEO strategy?
Yes. You can temporarily index specific facet combinations (like 'Halloween costumes for kids') to capture seasonal search traffic.
Can facet SEO help with seasonal campaigns?
Tools like SpotRise SEO Agents can automate indexing rules, monitor search performance, and optimize content structure across facets.
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