Link Reclamation: Unlock Missed SEO Potential
Link reclamation is one of the highest-leverage, low-effort SEO tactics. It involves identifying and recovering backlinks that once pointed to your website but are now broken, missing, or misdirected. These links may be lost due to page deletions, URL structure changes, incorrect formatting, or unlinked brand mentions. Reclaiming these links doesn’t require new content or outreach to strangers—it leverages existing relationships and assets to restore your site authority and search rankings. Think of it as plugging holes in a bucket before pouring more water (aka content or outreach budget).
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Use Cases
Recover links pointing to 404 pages after a site migration, product change, or URL update by redirecting or contacting webmasters.
Turn existing mentions of your company, products, or executives into backlinks by requesting hyperlinks from publishers.
Find backlinks pointing to the wrong version of your site (e.g., HTTP instead of HTTPS, or non-canonical URLs) and guide editors to the right place.
Recover Lost Link Equity Post-Content Deletion
Frequently Asked Questions
Why should I care about link reclamation?
Because you're likely losing valuable SEO equity from links you’ve already earned. Reclamation maximizes ROI on past efforts without creating new content or campaigns.
How do I find lost or broken backlinks?
Use SEO tools like Ahrefs, SEMrush, or Google Search Console to identify 404 errors, lost links, or brand mentions without hyperlinks.
Is link reclamation white-hat SEO?
Yes. It’s 100% white-hat. You’re restoring links that previously existed or should fairly point to your site.
How often should I do link reclamation?
Outreach success depends on how recent and reputable the mention is. Ideally, a concise, value-based request sees 20–40% success—often higher when framed correctly.
What’s the average response rate from editors?
Absolutely. Many link reclamation wins come from passive mentions or outdated content—no prior outreach necessary.
Related Terms
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