What Is Brotli Compression in SEO?
Use Cases
Brotli reduces file sizes for critical site resources, enabling faster delivery and shorter wait times for users.
Faster page loads improve Core Web Vitals, a known ranking factor in Google's search algorithm.
Mobile users with slower connections benefit from Brotli's efficient compression, improving accessibility and retention.
Boosting Crawl Efficiency
Traffic dropped? Find the 'why' in 5 minutes, not 5 hours.
Spotrise is your AI analyst that monitors all your sites 24/7. It instantly finds anomalies, explains their causes, and provides a ready-to-use action plan. Stop losing money while you're searching for the problem.
Frequently Asked Questions
How does Brotli compare to Gzip?
Brotli typically provides better compression ratios than Gzip, resulting in smaller file sizes and faster page loads.
Is Brotli supported by all browsers?
Most modern browsers, including Chrome, Firefox, Edge, and Safari, support Brotli compression.
How do I enable Brotli on my website?
You can enable Brotli via your web server configuration (e.g., Apache, Nginx) or through a CDN that supports it.
Does Brotli impact SEO directly?
Brotli works best on text-based formats like HTML, CSS, and JavaScript.
What types of files benefit from Brotli Compression?
No, Brotli is not intended for binary formats like images or videos. Use specialized compression tools for those.
Tired of the routine for 50+ clients?
Your new AI assistant will handle monitoring, audits, and reports. Free up your team for strategy, not for manually digging through GA4 and GSC. Let us show you how to give your specialists 10+ hours back every week.
