What Is CTR Curve in SEO?
Use Cases
Used by SEO professionals to measure how a page’s CTR compares to industry-standard curves at various ranking positions.
Helps content strategists identify the most valuable keyword positions for traffic based on expected CTR drop-offs.
Informs testing strategies for improving click-through rates where CTR is lower than average for a given rank.
Forecasting SEO Traffic Potential
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Frequently Asked Questions
What does a CTR Curve show in SEO?
It shows the typical click-through rate for each position in search results, helping prioritize SEO actions.
Is the CTR curve the same for all keywords?
No, it varies by keyword intent, search features, and industry—some verticals have higher or lower curves.
How accurate are CTR curves?
They're based on aggregated data and provide reliable benchmarks, but individual results may vary.
Can CTR curves help with forecasting traffic?
Users tend to click the top result most often, with attention dropping quickly on lower results.
Why does CTR drop after the first position?
Optimize your title tags, meta descriptions, and rich snippets to attract more user clicks.
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