What Is GZIP Compression in SEO?
Use Cases
Compressed assets are delivered faster to users, enhancing load speeds and reducing bounce rates.
GZIP helps boost Google's PageSpeed Insights by optimizing file transfer, directly impacting SEO rankings.
Smaller file sizes allow search engine bots to crawl more pages in less time, improving overall site indexing.
Reduce Bandwidth Costs
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Frequently Asked Questions
How does GZIP Compression work?
GZIP reduces file sizes by finding and eliminating redundant data patterns before files are sent to the browser, which then decompresses them for display.
How do I enable GZIP Compression on my site?
You can enable GZIP via server configurations like .htaccess for Apache, NGINX config files, or through your CMS or CDN settings.
Does GZIP Compression affect SEO?
Yes, it improves page speed, a known ranking factor, and contributes to a better user experience which boosts SEO performance.
Is GZIP Compression safe to use?
Use online tools like GZIP Compression Test or check your site's HTTP headers for 'Content-Encoding: gzip'.
How can I test if GZIP is enabled?
No, GZIP is not effective on binary files like images. Use image-specific compression tools instead.
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