What Is Link Equity? (And How to Harness It for SEO Growth)
Link equity is a core concept in SEO where hyperlinks act as votes of trust. When a high-authority site links to yours, some of its SEO ‘power’ transfers to your page—boosting your rankings in search engines. Not all links pass equal equity. Factors like source authority, link relevance, anchor text, and whether the link is 'dofollow' affect how much SEO value is passed. Building and managing link equity intelligently is one of the highest-ROI moves in organic search strategy.
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Use Cases
Link equity helps individual pages gain credibility fast—especially if they receive inbound links from multiple high-authority domains.
Smart internal links distribute link equity across your site, helping deep pages rank—not just your homepage.
Effective internal linking aided by link equity ensures search engines discover and value all your key pages.
Recovering from 404s and Redirects
Frequently Asked Questions
Does link equity pass through all types of links?
No. Only 'dofollow' links pass link equity. 'Nofollow' or sponsored links typically do not transfer SEO value.
Can internal links pass link equity?
Yes. Internal links are powerful tools to distribute link equity across your site, especially to deeper, underperforming pages.
How can I get more link equity?
Earn backlinks from high-authority, relevant websites through guest posting, PR, content creation, and digital outreach.
Does link equity get diluted with more links on a page?
Absolutely. Link signals remain one of Google's top-ranking factors, making link equity vital for SEO success.
Is link equity still important in 2024?
Most 301 redirects pass nearly all link equity—Google confirms it's close to 100%, assuming proper implementation.
Related Terms
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