What Is Macro Conversions (SEO) in SEO?
Use Cases
Used to track key business goals such as eCommerce sales or lead submissions that directly contribute to ROI in SEO campaigns.
Helps identify which landing pages or keywords lead to macro conversions, so SEO efforts can prioritize high-conversion paths.
Used in AI-powered analytics tools to automatically detect conversion milestones and attribute them to SEO channels.
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Frequently Asked Questions
What is a macro conversion in SEO?
A macro conversion is a major action a user takes that aligns with your primary business goals, like purchases or lead generation.
How do macro conversions differ from micro conversions?
Macro conversions are final goals (e.g., a sale), while micro conversions are smaller steps (e.g., newsletter signups) on the path to those goals.
Why are macro conversions important for SEO?
They help determine how effective your SEO strategy is at driving valuable user actions that impact your bottom line.
Can I track macro conversions with Google Analytics?
Examples include completing an online purchase, submitting a contact form, or signing up for a free trial after organic search visits.
What are examples of SEO-related macro conversions?
AI tools can automate conversion path analysis, highlight conversion barriers, and suggest SEO optimizations based on outcomes.
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