What Is Soft Pagination in SEO?
Use Cases
Soft pagination keeps users engaged by continuously loading content without requiring full-page reloads, ideal for content-rich sites and mobile experiences.
SEO teams use structured data, JavaScript rendering, and internal linking strategies to ensure Googlebot can access soft-paginated content.
Analytics tools track user interactions and content visibility across soft-paginated sections to better understand consumption patterns and engagement.
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Frequently Asked Questions
Is soft pagination bad for SEO?
Not inherently, but it can be if search engines can't crawl content loaded dynamically. Proper implementation ensures SEO visibility.
How does Google index soft-paginated content?
If the site uses JavaScript properly and follows best practices like prerendering or using the History API, Google can index the dynamic content.
What's the difference between soft and traditional pagination?
Traditional pagination creates separate URLs for each page (e.g., ?page=2). Soft pagination loads new content within the same URL with JavaScript.
Can infinite scrolling hurt ranking?
‘Load More’ gives users more control and can be better for SEO when paired with proper crawlable elements.
Which is better: ‘Load More’ button or infinite scroll?
Use Google Search Console’s URL Inspection tool or run tests with tools like SpotRise’s JavaScript rendering validator.
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