What Is TTI (Time to Interactive) in SEO?
Use Cases
TTI is a key part of Google's Core Web Vitals. Optimizing for TTI helps improve page experience signals and can boost your rankings in search engine results.
Lower TTI times ensure users don’t abandon your site due to lag. Improved responsiveness creates a seamless experience that keeps visitors engaged.
Digital marketers and web developers use TTI as a reliable metric to compare load performance across pages or devices and identify improvement areas.
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Frequently Asked Questions
Why is TTI important for SEO?
Search engines favor fast, interactive websites. A low TTI can contribute positively to your page experience signals, influencing rankings.
What affects TTI the most?
JavaScript execution, large image assets, third-party scripts, and inefficient rendering can delay interactivity and increase TTI.
What is a good TTI score?
A Time to Interactive under 3.8 seconds is considered good. The lower the TTI, the better the user experience and SEO score.
How can I measure TTI?
Yes. FCP (First Contentful Paint) and LCP (Largest Contentful Paint) measure visual load timings, while TTI specifically gauges when your page becomes interactive.
Is TTI different from FCP or LCP?
Yes. AI can optimize JavaScript execution, prioritize critical resources, and automate testing to speed up interactivity times.
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